From Signature Garments to Campaigns.
With Architect Unknown we strived to create a complete work from identity to product. For the project to be successful we needed to collapse any distinction or divide between the two. This project and process was a true gestamwerk. Primary aspects of the identity, and their performance were tested and pushed across multiple contexts, both physically and digitally. We needed a system that would be compelling from the coated brass button of jeans, or the signature pocket of the tee, to more content focused social campaigns.
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