Creating a Brand and Platform for Expression.
Pilars values reflects those of a business started by a band of climbers and surfers, and the minimalist style they promoted. We wanted to craft an identity that would be both imbued with, and support these values. By utilizing a strong, and rigour typeface with yet a distinct flair, and the strong color yellow we created a foundation that would allow artistic expression in the form of photography, collage, and image-making.
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