The designer must be free from boundaries, patterns, and consistencies in order to be free to think, feel and create in new ways.

Good design is both aware of, and courageously consumed in, fulfilling in tandem with the client that obligation inherent in relationship with the true end-consumer.

We call for products and experiences that cause us pause—question their own necessity and positioning. We call for objects both physical and digital that exist as a form of sense-making in a changing world. We call for brands that possess the self-awareness to sense the impossibility of their marketing promises and business models[8]

[9]

We call for design and designers that evolve. The designer “must become comfortable in flowing from one role to another […] must be free from boundaries, patterns and consistencies in order to be free to think, feel and create in new ways.”[10]

As we begin a new decade, design must be comfortable in that space of “professional uncertainty”[11]

. We need more, not less opportunities to consider our “place in the family of things.”[12]

MF9.studio partners with brands and creatives to develop and carry out projects that push culture forward. As a multidisciplinary creative practice, we are committed to understanding and innovating the means of production.

8. Recho Omondi is a fashion designer that runs a podcast called the cutting room floor that consistently questions the sustainability of her own practice, the state of the industry, and brand attitudes toward consumerism. https://www.ssense.com/en-us/editorial/ fashion/can-a-designer-be-a-fashion-critic-on-de- fining-new-luxury-with-recho-omondi
9. Super Studio was a architectural design firm that instead of building buildings, design concepts and proposed radical visions of an architectural future. https://www.nytimes.com/2016/04/04/t-magazine/design/superstud- io-design-architecture-group-italy.html
10. Rhinehart, Luke. The Dice Man. The Overlook Press, 2001.
11. "On Not-Knowing." Not-Knowing: The Essays and Interviews, by Donald Barthelme.
12. “Wild Geese,” Mary Oliver. https://www.youtube.com/watch?v=lv_4xmh_WtE

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01933—Fulfillment, Manufacturing, Design, Strategy. e2017
Interest & Curiosity for the Future © 2024 MF9.world – An Untitled L.L.C. Company 1517 W 400 S, Orem, Utah, 84058 U.S.A.

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The designer must be free from boundaries, patterns, and consistencies in order to be free to think, feel and create in new ways.

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