The designer must be free from boundaries, patterns, and consistencies in order to be free to think, feel and create in new ways.
We call for products and experiences that cause us pause—question their own necessity and positioning. We call for objects both physical and digital that exist as a form of sense-making in a changing world. We call for brands that possess the self-awareness to sense the impossibility of their marketing promises and business models[8]
- 8. Recho Omondi is a fashion designer that runs a podcast called the cutting room floor that consistently questions the sustainability of her own practice, the state of the industry, and brand attitudes toward consumerism. https://www.ssense.com/en-us/editorial/ fashion/can-a-designer-be-a-fashion-critic-on-de- fining-new-luxury-with-recho-omondi
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9. Super Studio was a architectural design firm that instead of building buildings, design concepts and proposed radical visions of an architectural future. https://www.nytimes.com/2016/04/04/t-magazine/design/superstud- io-design-architecture-group-italy.html
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10. Rhinehart, Luke. The Dice Man. The Overlook Press, 2001.
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11. "On Not-Knowing." Not-Knowing: The Essays and Interviews, by Donald Barthelme.
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12. “Wild Geese,” Mary Oliver. https://www.youtube.com/watch?v=lv_4xmh_WtE
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