Finding Freedom in Rigor
Architekt Unknown centers around eliminating arrogance in the creative practice and finding freedom in rigor—a clarion call for the development of a uniform that serves a myriad of craft.
Architekt Unknown centers around eliminating arrogance in the creative practice and finding freedom in rigor—a clarion call for the development of a uniform that serves a myriad of craft.
Year 2020–2023
Team Lyman, Ballif, David Wise, Cortland George, Maureen Mullen, Hayden Clark, Peter Heon, Max Mortenson
Central to AU’s mission is a fundamental commitment to actively monitoring its environmental impact and continually finding ways to reduce its carbon footprint. The label was inspired by Soetsu Yanagi’s “Unknown Craftsman” (1939) and the work of Walter Gropius and early founders of the Bauhaus. Their tenets of eliminating arrogance in creative practice and finding freedom in rigor became the clarion call for the development of a uniform to serve a myriad of craft. The uniform is both a means to an end, and an end in itself.
From Signature Garments to Campaigns.
With Architect Unknown we strived to create a complete work from identity to product. For the project to be successful we needed to collapse any distinction or divide between the two. This project and process was a true gestamwerk. Primary aspects of the identity, and their performance were tested and pushed across multiple contexts, both physically and digitally. We needed a system that would be compelling from the coated brass button of jeans, or the signature pocket of the tee, to more content focused social campaigns.
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