Finding Freedom in Rigor

Architekt Unknown centers around eliminating arrogance in the creative practice and finding freedom in rigor—a clarion call for the development of a uniform that serves a myriad of craft.

Services Brand Strategy, Identity, Product Design
Year 2020–2023
Team Lyman Ballif, David Wise, Grant Lyman, Elbert Giron

The collaboration, and work for Architect Unknown began with a simple idea—creating a uniform for everyday wear. We knew from the beginning that quality, and excellence at every level of the project would be paramount to success. Meticulous obsession over craft is evident from the visual logic of the logo to the fabrication and moulding of the garments details.

Central to AU’s mission is a fundamental commitment to actively monitoring its environmental impact and continually finding ways to reduce its carbon footprint. The label was inspired by Soetsu Yanagi’s “Unknown Craftsman” (1939) and the work of Walter Gropius and early founders of the Bauhaus. Their tenets of eliminating arrogance in creative practice and finding freedom in rigor became the clarion call for the development of a uniform to serve a myriad of craft. The uniform is both a means to an end, and an end in itself.

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01933—Fulfillment, Manufacturing, Design, Strategy. e2017
Interest & Curiosity for the Future © 2024 MF9.world – An Untitled L.L.C. Company 1517 W 400 S, Orem, Utah, 84058 U.S.A.

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Finding Freedom in Rigor Architekt Unknown centers around eliminating arrogance in the creative practice and finding freedom in rigor—a clarion call for the development of a uniform that serves a myriad of craft.

Architekt Unknown centers around eliminating arrogance in the creative practice and finding freedom in rigor—a clarion call for the development of a uniform that serves a myriad of craft.

MF[ICF:CCP]9.w

Finding Freedom in Rigor

Architekt Unknown centers around eliminating arrogance in the creative practice and finding freedom in rigor—a clarion call for the development of a uniform that serves a myriad of craft.