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Objective: Identify the unique value proposition, who the audience is and crafting a name that can support further brand development.

The naming phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to construct a list of potential names that are unique within the space, is memorable, future-proof, and something to believe in. This is the name which will ultimately be imbued with brand equity. After a newly established name is agreed upon, we take all that research and dialogue into the next phase of our process for further development—Brand Strategy.


 In order for this phase to have the right impact frequent meeting, and honest dialogue are necessary. It may seem like "discussion" or "just talking" but for us, and you to truly understand your brand potential it is important for us to know the who's, what's, and why's. Meetings are centered around establishing the mission, pillars, and values. Leadership participation is integral 

Client action items:
1: Attend kickoff meeting
2: Sign proposal and request revisions within 2 business days of deliver

  • Client must pay project start up costs (50% of total fee) within 2 business days of timeline sign-off

3: Attend & Participate in Naming Meeting

  • At the end of each meeting there may be “homework” on each side.
  • Client Must provide or come prepared to discuss previous talking points.
  • Client must provide feedback on initial round of work within 2 business days of Check-In.
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01933—Fulfillment, Manufacturing, Design, Strategy. e2017
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