Phase 3: Design Development, 6 to 8 weeks.
Phase 3: Design Development, 6 to 8 weeks.
Objective: The goal of this phase is to take the knowledge gained, outlined, and structured within the Brand Strategy phase, and begin to form 2 design directions or hypotheses in which the brand's world can communicate.
The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery.
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- At the end of each meeting there may be “homework” on each side.
- Client Must provide or come prepared to discuss previous talking points.
Week 1
- Kickoff meeting between client and MF9
- Re-affirm the full project timeline based on project requirements, and strategy outcomes
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- Kickoff meeting between client and MF9
- Re-affirm the full project timeline based on project requirements, and strategy outcomes
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application.
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
Weeks 2 to 4
- MF9 forms two concrete directions to further develop.
- Design Check-In I: MF9 presents initial design solutions, and research.
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application.
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
MF9 considers feedback in application
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
Objective: A fully built-out, and explored world application of the project. This is where high-level concept work, and reality meet. Photo shoots, Video Production, CGI, Motion, etc...Every level of the brand within the inital scope is designed, clarified, built, and ultimately summarized within the final brand book.
Part 1
- MF9 executes, and finalizes major touch points of the core scope. Logo, Typography, Color Palette, etc.
- Create a design and development timeline based on project requirements, and reaffirm with client.
-
Client to Attend Design check-ins scheduled every two-weeks to allow for ample time to design, and address revisions.
- MF9 executes, and finalizes major touch points of the core scope. Logo, Typography, Color Palette, etc.
- Create a design and development timeline based on project requirements, and reaffirm with client.
-
Client to Attend Design check-ins scheduled every two-weeks to allow for ample time to design, and address revisions.
Client to Attend Design check-ins scheduled every two-weeks to allow for ample time to design, and address revisions.
Part 2
- Extended Brand Engagement happens here. CGI, Motion, Photo and Video(initaited in Part 1) in finalized.
- Design Check-Ins within Part 2 focus on alignment across the Extended Brand Engagement.
- The Final Guideline Deliverable is initated, and complete. This brand book becomes the final output. It holds all assets, rules, guidelines, direction and more for the company's brand soul and identity.
The Final Guideline Deliverable is initated, and complete. This brand book becomes the final output. It holds all assets, rules, guidelines, direction and more for the company's brand soul and identity.
Client action items:
1. Pay Phase Deposit or necessary fees.
- Client must pay phase deposits or necessary fees within 2 business days of receiving.
3. Attend design Check-In I
- Client must provide feedback on initial round of design within 2 business days of Check-In I
4. Attend design Check-In II
- — Client must provide feedback/choose a direction on second round of design within 2 business days of Check-In II. If needed a secondary meeting can be called to discuss, and collaboratively finalize the direction of the project. This could impact timeline depending on discussion, and work needed.
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