Phase 4: Production, 6 to 8 weeks*.
Phase 4: Production, 6 to 8 weeks*.
Objective: Take any necessary designs executed in the previous phase and bring them into reality.
Projects if necessary finish in the Production and Development phase, not to be confused with the Production and Development processes within the Product Design, and Development. This is where final design are turned physical. Banners, Signage, Printed Ephemera, and or Digital Assets like websites are put into development.
Client action items:
1. Availability to meet and discuss design/development direction twice during the agreed upon 2–4 week window.
- All stakeholders must be present in both meetings
-
In this situation, a stakeholder is a member of the team required for final sign-off
2.
Feedback on design/development direction within 2 business days of both meetings.
3. Sign-off on design direction within 2 business days of final product proposal delivery.
Objective: The goal of this phase is to take the knowledge gained, outlined, and structured within the Brand Strategy phase, and begin to form 2 design directions or hypotheses in which the brand's world can communicate.
The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery.
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- At the end of each meeting there may be “homework” on each side.
- Client Must provide or come prepared to discuss previous talking points.
4. Attend design Check-In II
- — Client must provide feedback/choose a direction on second round of design within 2 business days of Check-In II. If needed a secondary meeting can be called to discuss, and collaboratively finalize the direction of the project. This could impact timeline depending on discussion, and work needed.
Week 1
- Kickoff meeting between client and MF9
- Re-affirm the full project timeline based on project requirements, and strategy outcomes
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- Kickoff meeting between client and MF9
- Re-affirm the full project timeline based on project requirements, and strategy outcomes
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application.
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
Weeks 2 to 4
- MF9 forms two concrete directions to further develop.
- Design Check-In I: MF9 presents initial design solutions, and research.
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application.
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
MF9 considers feedback in application
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
Objective: The goal of this phase is to take the knowledge gained, outlined, and structured within the Brand Strategy phase, and begin to form 2 design directions or hypotheses in which the brand's world can communicate.
The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery.
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- At the end of each meeting there may be “homework” on each side.
- Client Must provide or come prepared to discuss previous talking points.
Week 1
- Kickoff meeting between client and MF9
- Re-affirm the full project timeline based on project requirements, and strategy outcomes
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- Kickoff meeting between client and MF9
- Re-affirm the full project timeline based on project requirements, and strategy outcomes
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application.
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
Weeks 2 to 4
- MF9 forms two concrete directions to further develop.
- Design Check-In I: MF9 presents initial design solutions, and research.
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application.
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
MF9 considers feedback in application
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
Objective: The goal of this phase is to take the knowledge gained, outlined, and structured within the Brand Strategy phase, and begin to form 2 design directions or hypotheses in which the brand's world can communicate.
The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery.
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- At the end of each meeting there may be “homework” on each side.
- Client Must provide or come prepared to discuss previous talking points.
Week 1
- Kickoff meeting between client and MF9
- Re-affirm the full project timeline based on project requirements, and strategy outcomes
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- Kickoff meeting between client and MF9
- Re-affirm the full project timeline based on project requirements, and strategy outcomes
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application.
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
Weeks 2 to 4
- MF9 forms two concrete directions to further develop.
- Design Check-In I: MF9 presents initial design solutions, and research.
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application.
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
MF9 considers feedback in application
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
Objective: The goal of this phase is to take the knowledge gained, outlined, and structured within the Brand Strategy phase, and begin to form 2 design directions or hypotheses in which the brand's world can communicate.
The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery.
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- At the end of each meeting there may be “homework” on each side.
- Client Must provide or come prepared to discuss previous talking points.
4. Attend design Check-In II
- — Client must provide feedback/choose a direction on second round of design within 2 business days of Check-In II. If needed a secondary meeting can be called to discuss, and collaboratively finalize the direction of the project. This could impact timeline depending on discussion, and work needed.
Week 1
- Kickoff meeting between client and MF9
- Re-affirm the full project timeline based on project requirements, and strategy outcomes
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- Kickoff meeting between client and MF9
- Re-affirm the full project timeline based on project requirements, and strategy outcomes
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application.
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
Weeks 2 to 4
- MF9 forms two concrete directions to further develop.
- Design Check-In I: MF9 presents initial design solutions, and research.
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
- MF9 considers feedback in application
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
MF9 considers feedback in application.
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
MF9 considers feedback in application
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
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