Objective: The goal of this phase is to take the knowledge gained, outlined, and structured within the Brand Strategy phase, and begin to form 2 design directions or hypotheses in which the brand's world can communicate.

The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery. 


In order for this phase to have the right impact frequent meeting, and honest dialogue are necessary. It may seem like "discussion" or "just talking" but for us, and you to truly understand your brand potential it is important for us to know the who's, what's, and why's. Meetings are centered around establishing the mission, pillars, and values. Leadership participation is integral Client action items:

Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery

  • Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.

3. Attend & Participate in Brand Strategy  Meetings

  • At the end of each meeting there may be “homework” on each side.
  • Client Must provide or come prepared to discuss previous talking points.


4. Attend design Check-In II

  • — Client must provide feedback/choose a direction on second round of design within 2 business days of Check-In II. If needed a secondary meeting can be called to discuss, and collaboratively finalize the direction of the project. This could impact timeline depending on discussion, and work needed.

Week 1


  1. Kickoff meeting between client and MF9
  2. Re-affirm the full project timeline based on project requirements, and strategy outcomes
  3. MF9 considers feedback in application.
  4. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
  5. MF9 considers feedback in application
  6. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.


Weeks 2 to 4


  1. MF9 forms two concrete directions to further develop. 
  2. Design Check-In I: MF9 presents initial design solutions, and research.
  3. MF9 considers feedback in application.
  4. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
  5. MF9 considers feedback in application
  6. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.


Objective: The goal of this phase is to take the knowledge gained, outlined, and structured within the Brand Strategy phase, and begin to form 2 design directions or hypotheses in which the brand's world can communicate.

The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery. 


In order for this phase to have the right impact frequent meeting, and honest dialogue are necessary. It may seem like "discussion" or "just talking" but for us, and you to truly understand your brand potential it is important for us to know the who's, what's, and why's. Meetings are centered around establishing the mission, pillars, and values. Leadership participation is integral Client action items:

Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery

  • Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.

3. Attend & Participate in Brand Strategy  Meetings

  • At the end of each meeting there may be “homework” on each side.
  • Client Must provide or come prepared to discuss previous talking points.

Week 1


  1. Kickoff meeting between client and MF9
  2. Re-affirm the full project timeline based on project requirements, and strategy outcomes
  3. MF9 considers feedback in application.
  4. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
  5. MF9 considers feedback in application
  6. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.


Weeks 2 to 4


  1. MF9 forms two concrete directions to further develop. 
  2. Design Check-In I: MF9 presents initial design solutions, and research.
  3. MF9 considers feedback in application.
  4. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
  5. MF9 considers feedback in application
  6. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.


Objective: The goal of this phase is to take the knowledge gained, outlined, and structured within the Brand Strategy phase, and begin to form 2 design directions or hypotheses in which the brand's world can communicate.

The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery. 


In order for this phase to have the right impact frequent meeting, and honest dialogue are necessary. It may seem like "discussion" or "just talking" but for us, and you to truly understand your brand potential it is important for us to know the who's, what's, and why's. Meetings are centered around establishing the mission, pillars, and values. Leadership participation is integral Client action items:

Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery

  • Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.

3. Attend & Participate in Brand Strategy  Meetings

  • At the end of each meeting there may be “homework” on each side.
  • Client Must provide or come prepared to discuss previous talking points.

Week 1


  1. Kickoff meeting between client and MF9
  2. Re-affirm the full project timeline based on project requirements, and strategy outcomes
  3. MF9 considers feedback in application.
  4. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
  5. MF9 considers feedback in application
  6. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.


Weeks 2 to 4


  1. MF9 forms two concrete directions to further develop. 
  2. Design Check-In I: MF9 presents initial design solutions, and research.
  3. MF9 considers feedback in application.
  4. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
  5. MF9 considers feedback in application
  6. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.


Objective: The goal of this phase is to take the knowledge gained, outlined, and structured within the Brand Strategy phase, and begin to form 2 design directions or hypotheses in which the brand's world can communicate.

The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery. 


In order for this phase to have the right impact frequent meeting, and honest dialogue are necessary. It may seem like "discussion" or "just talking" but for us, and you to truly understand your brand potential it is important for us to know the who's, what's, and why's. Meetings are centered around establishing the mission, pillars, and values. Leadership participation is integral Client action items:

Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery

  • Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.

3. Attend & Participate in Brand Strategy  Meetings

  • At the end of each meeting there may be “homework” on each side.
  • Client Must provide or come prepared to discuss previous talking points.


4. Attend design Check-In II

  • — Client must provide feedback/choose a direction on second round of design within 2 business days of Check-In II. If needed a secondary meeting can be called to discuss, and collaboratively finalize the direction of the project. This could impact timeline depending on discussion, and work needed.

Week 1


  1. Kickoff meeting between client and MF9
  2. Re-affirm the full project timeline based on project requirements, and strategy outcomes
  3. MF9 considers feedback in application.
  4. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.
  5. MF9 considers feedback in application
  6. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.


Weeks 2 to 4


  1. MF9 forms two concrete directions to further develop. 
  2. Design Check-In I: MF9 presents initial design solutions, and research.
  3. MF9 considers feedback in application.
  4. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
  5. MF9 considers feedback in application
  6. Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together.


Who We Are

About
Manifesto
Social

Instagram
MF9.store
Ellipsis.zip
Are.na
Work With Us

Careers


MF[ICF:CCP]9.w

Have Questions?
Contact Us
Get Updates.


01933—Fulfillment, Manufacturing, Design, Strategy. e2017
Interest & Curiosity for the Future © 2024 MF9.world – An Untitled L.L.C. Company 1517 W 400 S, Orem, Utah, 84058 U.S.A.