Typical Project Scope Includes the Following:

Brand Strategy

• Application and development of cultural systems that reinforce and develop brand DNA through the mission, pillars, and values.
  
• Workshopping and development of customer journey. 
  
• Outside and parallel soft-market research. 
  
• Development of clear strategy to target audience while enforcing customer journey and engagement. 
• Understanding, clarifying, and extending brand and product-related experiences across applicable touchpoint. 

Art Direction and Messaging

• Development of social media strategy and implementation of strategy for majors platforms such as instagram. 
  
• Art direction and photography development for product and lifestyle imagery as it could be used across brand assets and platforms. 
  
• Clarifying and establishing basic foundations for brand voice, and communication. 
  

Identity + Typographic Systems

• Research, evaluation, design, and/or refinement of wordmark, logo, symbology and other visual iconography core to the brand. 
  
• Development and implementation of typographic language, and heirarchy across touchpoints reinforcing brand voice and strategy. 
  
• Defined color-palette including main, secondary, and tertiary colors. 
  
• Motion research, definition and core development. 
  
• Secondary imagery/treatment design and curation. 
  
• Development and implementation of finalized brand across speculative touchpoints and related aspects to the brand experience defined during the Brand Strategy Phase. 
  
• Direction and mplementation of illustration 2d and/or 3d. 
  
• Data visualization design and organization. 

Website Design and Graphics